Kerui Culture

Kerui ideal:
To be the most famous enterprise in the oil machinery industry and the most influence downhole tool manufacturer.
Kerui mission:
Effort to promote the technological change of downhole oil extraction tools and aim at weeding out low power operation tools.
Kerui purpose:
Partner first, customer first, technology first, quality first and credit first.
Kerui core spirit:
Kerui spirit: focus by heart to control future; prolong innovation to lead future; good faith to achieve future.
Appreciate spirit: customer accomplish Kerui, Kerui accomplish partner.
Obey spirit: no excuse, obey first, one goal.
Execute spirit: execute firmly, act at once, no rebate.
Meeting spirit: meet with discussion, discuss with decision, decide with execution, execute with result.
Kerui value:
Kerui develop view: leading by science, managing by one heart; innovation by faith, striving for excellence.
Kerui market view: open market by credit, occupy market by profession; exploit market by quality, develop by innovation.
Kerui morality view: standing by honest, foundation by credit.
Kerui technology view: strive for perfection, leading by continuous innovation.
Kerui employment view: knowing how to judge and use people, and then give full scope to the talents.
Kerui manage philosophy:
Survive by market, develop by management.
Kerui manage principe:
Priority by industry and diversified operation; standing in central plain and exploiting in China.
Kerui manage principe
Team management: management by level, division by difference, sufficient communication, greatly cooperation and work in a team.
Product management: quality first, detail first, speed first, system first.
Service purpose: superior quality, perfect service, good reputation.
Three provinces in the daily: definite goal, definite method, definite action.
Work attitude: try hard to accomplish work and pay attention to complete work.
Kerui style:
Working hard, execute orders and proclaim prohibitions, serious and pragmatic, struggle hard.